Understand how your site's visitors behave

Turn every visit into actionable insight. Know your funnel, your traffic peaks, your audience and the searches that drive (or lose) sales.

Site conversion funnel

Everything happening on your site, in one place

Behavior brings together the key metrics to understand your audience and make decisions based on real data.

Visit frequency before buying
Web traffic peak hours
Traffic by device
Initial vs recurring sales

Discover what your customers search for — and what they can't find

Find the most-searched terms, spot product opportunities and detect no-result searches so you don't lose sales.

  • Top search terms by period
  • No-result searches
  • Conversion by search
  • Trends and emerging terms

Make decisions based on your site's real behavior

Activate Behavior and start optimizing your funnel, your traffic and your searches today.

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